
CSR communications: a check-list to avoid “woke-washing”
by Voice Agency
The world is full of social challenges, from the environment to transport, diversity and poverty. And brands can clearly play a role in social transformation. Some of them not only walk the walk but also communicate about their various initiatives. Yet there are all too many examples of CSR communications gone wrong. The road to hell is paved with communications officers’ good intentions. Voice has created a check-list and a simple methodology to help you avoid woke-washing.
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