Create business opportunities through measuring PR!
"Not everything that can be counted counts, and not everything that counts can be counted." - Albert Einstein
Trust and Reputation are your organization main assets. Investing in PR as a strategic tool to maintain and develop your reputation needs the proper approach to define, track and learn from the outcomes of PR actions.
Establishing KPIs to implement a monitoring strategy for your PR activities allows you to measure the effectiveness of your communication, engage with your customers, react in real time to adjust your actions and… create business opportunities.
In this new With Paper, you’ll get a clearer view on the added-value of PR, how to measure it, the different types of impact you can generate and how some principles can guide you to align Business Objectives and PR objectives.
What’s in ?
Chapter 1:
PR: what is it and what can I do for you?
Chapter 2:
PR and business go hand in hand.
Chapter 3:
How measurable are PR?
Chapter 4:
The Key Performance Indicators (KPIs)
Chapter 5:
How do I start monitoring my PR?
Chapter 6:
Some KPIs to select your PR agency