‘’Data is the new oil.’’ – Clive Humby
To generate trust, your communication must target the right people with the right message. And to achieve this, the use of data is key.
By revealing relevant details such as consumer interests and habits and by predicting online consumer profiles and intention to buy products and services, data analytics improves the effectiveness of your communication and contributes to create content that is more engaging and efficient.
Voice uses data throughout the Trust Building Journey.
First to establish an accurate diagnosis of your marketing situation and environment from which we develop a communication strategy. Then we keep collecting data (Kpi’s) in the ‘Engage’ phase to adapt and optimize your conversions, web traffic, social advertising, PR campaigns, influencer marketing,…
Needless to say that we treat your data confidentially and in accordance with the legal data protection regulations.