Strategy

"Creative without strategy is called 'art.'
Creative with strategy is called 'advertising'."- Jef. I Richards

Once we have identified your business environment, your objectives and your target groups and their needs, we put our brains and expertise to work to elaborate a communication strategy designed to build a trustful relationship with your audience.

• Together we define your Unique Selling Proposition (USP) by determining what you do best or differently from others.
• We identify the right communication channels to make sure you go where your target market goes. We also make sure that you remain consistent in delivering your USP across all these communication channels.
• We use language that your target market uses and design the messaging to fit their unique needs and enhance conversions (inbound marketing).
• We define KPIs to evaluate and adjust the effectiveness of your communication:
  - Quantitative: change of behavior, positive mentions, SEO ranking
  - Qualitative: reach, impressions, engagement rate, click through rate, conversions.