The world is full of social challenges, from the environment to transport, diversity and poverty. And brands can clearly play a role in social transformation. Some of them not only walk the walk but also communicate about their various initiatives. Yet there are all too many examples of CSR communications gone wrong. The road to hell is paved with communications officers’ good intentions. Voice has created a check-list and a simple methodology to help you avoid woke-washing.

Do you have a clear view of the purpose and performance of your communication channels? We’ve prepared a roundup of the basic tagging and tracking configuration to implement in order to get a better understanding of your users: from which campaign are your visitors coming from, what are they doing on your website and how are they interacting with your content.

You’re probably familiar with the ‘Live’ option on social media channels: Facebook Live, Instagram Live Stories or YouTube live streaming… While in its early days especially news outlets and influencers made most use of this live option, more and more brands are jumping on the live coverage bandwagon. But how exactly does going live on social media work, and more importantly: how does it benefit your brand or company?