Voice's 2021 Trust Barometer

Measuring citizens and consumers perceived trust in brands and institutions.

Image WP Trust - Website V2

Defined as the “firm belief in the reliability, truth, or ability of someone or something”; trust propels exchanges, making us eager to be part of a relationship. We all know what it feels like when it’s there. And we all know what it feels like when it’s lost.

For brands and institutions, trust can be viewed as the real currency - or at least should be.

We wanted to take the pulse of those relationships, and partnered with AQ Rate to measure citizens and consumers' perceived trust in organizations, private or public. In this new white paper, you will find a series of insights about that perception, helping you make informed decisions in your communication efforts.


Main contents


Technical sheet

Belgians' issues of concern

Trust levels in institutions & organisations

Factors influencing trust in organizations

Degree of trust in a selection of 6 economic sectors