- What gets us up in the morning are clients who understand why purpose is important.
A large majority of people expect brands to contribute to personal and collective wellbeing.
Are you part of the other 26%?
People wouldn’t care if 74% of the brands they use disappeared*.
How well do you perform ?
Meaningfulness increases KPI by 137%*.
*Findings of an analysis of 1500 global brands conducted by Havas Media Group in 2017.